Airport Advertising Rates Reach an All Time High

If you have been planning to advertise your products at some airport destinations, then it is time to reconsider your budget. The outdoor advertising firms are calling the airports in India, the country’s biggest high streets. However for common people, they are still known as airports. Mumbai’s Patel Bridge is known as India’s most expensive OOH or the out of home site, and the airports have in the country have now emerged as the costliest advertising spots in the country. This has been seen at all the airports across the country, which includes Kolkata’s Netaji Subhash Chandra Bose International Airport, Delhi’s Indira Gandhi International Airport and Chennai’s Intl Airport. The OOH firms are now charging exorbitantly for these high flying ad sites. For example, the cost of an ad at a popular bus shelter in Chennai is about Rs 60,000 per month. But in this reference the TDI International India charges anything between Rs 4 lakh and Rs 11 lakh for getting an OOH site at Chennai Airport.

Hiyav Bajaj, director of TDI that also owns the OOH advertising rights for the airports at Chennai and Kolkata said that there had been a similar trend in other cities as well. He added that the Kolkata Airport charges were for ads had been much higher that the charges of regular sites. This cost could be anything between Rs 4 lakh and Rs 10 lakh and there was no other OOH site in the city, which even came closer to this cost. Sundar Hemrajani, Managing Director of Times OOH had also said that the Indira Gandhi International Airport had the most expensive outdoor advertising site in the country’s capital. He added that the charges for the ads in the capital airport could be around Rs 15-20 lakh per month and the other closest OOH site on the list costs only around Rs 5-6 lakh per month. With the current scenario of airports already charging additional fees for departures along with added revenues, it seems that the airports may actually be getting more benefits in the downturn phase. So the next time you see an ad at the airport may be you would consider buying the product to help the advertiser get back some revenue from the high fee charged.

For more Information Visit: www.tdiindia.com

via Posterize