October 7, 2010 - Golden Girl Finance Inc. (www.goldengirlfinance.ca), Canada’s most innovative and modern source for financial literacy - with a feminine touch - is pleased to announce its partnership with another innovative, female-founded company, and one of the leaders in the financial services education industry, The Knowledge Bureau (www.knowledgebureau.com). Through this partnership, Golden Girl Finance hopes to inspire more women towards pro-active management of their personal and family wealth, as well as incite interest and excitement towards careers in finance. As Laura J. McDonald, co-founder of Golden Girl Finance along with Susan L. Misner, cites: “Women tell us they gravitate towards female advisors; they feel more comfortable talking to a woman about their financial affairs. The challenge becomes the lack of females in the investment industry. Through our partnership with The Knowledge Bureau, we hope to change that. We want women to get more engaged in personal finance and careers in finance, surrounding themselves with their own circle of financially savvy friends!” Susan L. Misner echoes this enthusiasm: “We’re very excited about working with The Knowledge Bureau and its innovative leader, Evelyn Jacks, one of Canada’s most recognized tax experts. The Knowledge Bureau offers opportunities for women to switch careers, maintain flexible hours that benefit their family, and light a real path in the financial services industry.” The partnership between Golden Girl Finance and The Knowledge Bureau will result in online campaigns, educational content for women, as well as future conferences merging females and finance in a fun, fresh, modern way. “We recognized that Golden Girl Finance was connecting with women and truly engaging them,” said Evelyn Jacks, founder and president of the Knowledge Bureau. “We knew that we had to partner with such an exceptional website and brand, and one that is making immediate inroads into the financial community – and the community at-large - in a very short period of time. Who wouldn’t want to reach smart, savvy, influential women? The fit was obvious.” About Golden Girl Finance Golden Girl Finance was born out of a deep desire to inspire, motivate, engage and support women into taking control of their financial lives and futures. To connect women, to mentor them, and certainly to never underestimate them. And to make it all fun and, dare we say, fashionable. Absolute style backed by absolute quality and top notch content and expertise. Giving women the sweet on the street. www.goldengirlfinance.ca About Laura J. McDonald and Susan L. Misner Golden Girl Finance (www.goldengirlfinance.ca) Founders, Susan L. Misner and Laura J. McDonald, bring the insider and outsider’s take of the financial world. With a background spanning nearly 20 years in the investment industry, Susan L. Misner understands well the needs of the underserved female market that too often remains unengaged in financial affairs. At the same time, Laura J. McDonald is that market...a professional, educated, entrepreneurial woman who was happy to leave the financial planning up to her husband. Until she met Susan. Golden Girl Finance is thus the result: a girl’s financial best friend in a compelling, female voice. http://www.goldengirlfinance.ca/press.php About The Knowledge Bureau The Knowledge Bureau is a national educational institute providing certificate training and professional development at a post-secondary level to advisors in the tax and financial services industries, as well as educational news and information services to their clients. www.knowledgebureau.com About Evelyn Jacks Evelyn Jacks, Founder and President of The Knowledge Bureau, is a prolific and bestselling author of over 40 books, a sought-after international speaker and media commentator, known by millions as Canada's most trusted voice on tax and personal financial matters. Evelyn was recently appointed by federal Finance Minister Jim Flaherty to the Task Force on Financial Literacy, and was previously appointed by the Premier of Manitoba as a Commissioner of the Lower Tax Commission. http://www.knowledgebureau.com/AboutUs.asp?tab=Welcome&page=AboutEJP For More Information Laura McDonald Co-Founder & Director of Content 204.415.0479 lauram@goldengirlfinance.ca
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