5 fundamental Questions to ask When planning an Event

Question #1: What Do you want to achieve ?

• Make money? Raise money?


• Have fun?


• to help people discover something new, learn about what you are doing, ask people to help you in anyway


• to raise your status, reputation and fame

Once you know what you want to achieve, you can decide on how feasible it is.

Question #2: What are your goals?

You should clearly write down the goals you want to achieve:

• Number of attendees: 200 attendees.


• Expected result: Sell 100 albums; make $5000; connect to 3 key industry players and follow up; recruit 12 volunteers, etc.


• Media coverage: have 5 local medias to cover the event and write articles

Question #3: How do you position your event?

It’s about the events and promotions design:

• Event name: find a catchy event name that says what the event is about.


• Attendees profiles and main speakers: the way you define your target audience will influence the choice of speakers or performers. Invite performers with large following


• Inject some fun in your event planning. All events should be fun.

Become known for something that draws people that will be your positioning.

Question #4: How will you promote your event?

Event marketing is all about grassroots promotion. You should go out in person or by email to talk to and befriend:

• People who influence your target audience (newspaper, magazine, websites, blog, online community, association, analysts, proclaimed and self proclaimed gurus, etc.)


• People who already provide services or goods to your target audience, but are not your competitor (owner of venues where your target audience spend time (include online groups and communities); companies who are providers to your target audience, etc.)


• People who already promote events  to your target audience

These people could really help you out. The magic duo for event marketing is: Posters and word of mouth.

Question # 5: How do you want people to feel during and after the event?

• design some surprise into your event: think about something that will be memorable and pleasant


• make people laugh and have fun, even it it’s B2B event


• Trow in some fun contests, and icebreakers


• Care about the food. The food should be good, or at least enough to eat for all attendees.


• Ask people how they feel, you receive invaluable feedback


• Keep communicating during the event and after the event. You are not in for  a one shot.

A good planning is a good start in the long life of an event execution.

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