Wednesday, May 4, 2011

Christar’s Net, Inc., of Long Beach, California, announces that its Cooler Shelf™ accessory for portable coolers is now on sale and available at retail locations in Long Beach, California. The Cooler Shelf™ is now available and on sale at Billings Ace Paint and Hardware Store in Belmont Shore at 5004 East 2nd Street, Long Beach, California.

Long Beach, CA, May 04, 2011 -- Christar’s Net, Inc., of Long Beach, California, announces that its Cooler Shelf™ accessory for portable coolers is now on sale and available at retail locations in Long Beach, California. Launched in February 2011, the Cooler Shelf™ is a new patent-pending, nylon-mesh insertable shelf designed to keep items cool and dry in portable coolers. The shelf is durable and easy to install in less than a minute, secured by industrial Velcro® that will remain fastened when exposed to heat and water. The Cooler Shelf™ comes in three sizes designed to fit all primary sizes of coolers from 30 quarts to over 150 quarts in size.

The Cooler Shelf™ is now available and on sale at Billings Ace Paint and Hardware Store in Belmont Shore at 5004 East 2nd Street, Long Beach, California (www.billingsace.com). After an initial trial run, the Company anticipates the Cooler Shelf™ will be added at additional Ace Hardware locations, as well as other outdoor recreation stores, big chain department stores, and mom-and-pop fishing tackle and camping shops.

Cooler Shelf™ is designed to eliminate the soggy sandwich. Many food items can get wet and ruined when exposed to ice and water on camping, fishing, picnicking, and tailgating trips. It also keeps items separated and easy to find and access.

Designed by a fisherman, the Cooler Shelf™ will also keep fishing bait removed from the melting ice and separate from other food and drink items, while making bait easily accessible and within reach. Cooler Shelf™ is the Company’s second outdoor recreational product to be launched. Its first product, Fridge Guard™, is a net designed to hold items in place on RV refrigerators and stop spills when travelling.

The Company believes that Cooler Shelf™ is a perfect accessory for camping, fishing, hunting, or any outdoor activity and is an ideal complement to its Fridge Guard™ RV product.

The company contends that the Cooler Shelf™ is a natural product for tailgating at games and sporting events of all kind and is seeking branding opportunities with team sports licensees and food and beverage licensees. It offers a highly visible and low cost opportunity for brand recognition and promotion. The company is currently seeking additional distributors and retailers.

The Cooler Shelf™ can pay for itself in as little as one use and can last indefinitely. The Cooler Shelf™ sells for $13.95, $15.95, and $19.95. It is also available for sale online at www.coolershelf.net as well as on Amazon and Ebay.

Based in Long Beach, California, Christar’s Net is an outdoor recreational products company that caters to the needs of outdoor enthusiasts. The Company motto is “Creation for Recreation”. The Company will be promoting the Cooler Shelf™ as well as its first product, the Fridge Guard™, at upcoming outdoor recreational and RV shows later this year in North America.

For branding, promotional, distribution, and retail opportunities, please contact Christar’s Net at 562-477-4210 or info@christarsnet.com.

Contact:
Kelly Brown
Christar’s Net, Inc.
PO Box 41565
Long Beach, CA 90803
Phone: 562-477-4210
eljefe@christarsnet.com
http://www.christarsnet.com

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